NAR Releases Ad Campaign
These days it’s hard to turn on the television or read a newspaper without reading or hearing about a national housing bubble. The National Association of Realtors is trying to change this.
NAR has started ad campaigns that they hope will bolster the real estate market. Ad campaigns have been placed to spread the news, to let consumers know that home buying opportunities are exceptional.
The campaign began in early November urging households not to wait if they’re thinking of buying or selling. The ads hit major newspapers and journals across the nation and were published in some of the most prestigious and most read periodicals.
Some of the newspapers include but are not limited to The New York Times, The Wall Street Journal and USA Today. Included with the ad campaign was also an extensive broadcast component.
According to experts buyer hesitancy has been the driving force behind the market slowdown. Experts also say that the negative spin being put out by the media is putting fear into consumers and could potentially cause the housing bubble that they all report on.
NAR’s counter is to use the ads to ease households off the fence and provide information about favorable trends ad point out that rising inventories of homes for sale give buyers the best selection.
Also worth pointing out is that the national economy is solid, interest rates remain historically low and jobs are being created.
In the rare times that these things have been in the favor of the consumer, the market has thrived and those at the National Association of Realtors hope to see it thrive again.
